Can experiencing regret affect future consumer consumption of horticultural products?
J.H. Dennis, B.K. Behe, T.J. Page Jr., R.A. Spreng
ISHS Acta Horticulturae 655:89-91
2004
บทคัดย่อ
An Internet study was conducted in 2003 to determine switching behavior and intentions to repurchase based on actual consumer purchasing experiences of selected gardening products. Results identified experiencing regret is harmful to horticultural retailers. These findings can be used to create strategies that help horticulture retail businesses increase and retain repeat patrons.