บทคัดย่องานวิจัย

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Analysis of tomato marketing losses: a case study.

Guimaraes Costa, F.; Caixeta Filho, J. V.;

Informacoes Economicas - Instituto de Economia Agricola Year: 1996 Vol: 26 Issue: 12 Pages: 9-24 Ref: 38 ref.

1996

บทคัดย่อ

Analysis of tomato marketing losses: a case study.

The economic effects of post-harvest losses for tomatoes in Brazil are analysed, in particular during transport and marketing. The three main players in the marketing chain are examined: producer, middle man and retailer. The retailer has the most bargaining power as they pay higher prices for better quality. The variations in price, quantity, revenue and margins in relation to the increase in transport and marketing losses were analysed along with changes in demand and supply elasticities. Results are presented.