บทคัดย่องานวิจัย

หมวดหมู่ : ฐานข้อมูลงานวิจัย

Quality management systems for group marketing.

Bagshaw, J. S.; Ledger, S. N.;

Proceedings of the Australasian postharvest horticulture conference 'Science and technology for the fresh food revolution', Melbourne, Australia, 18-22 September, 1995. Year: 1996 Pages: 217-222

1996

บทคัดย่อ

Quality management systems for group marketing.

Group marketing by suppliers of horticultural products is increasing in Australia. Joint marketing groups fall into two broad categories: suppliers deliver to a central packhouse where products are packed and marketed; suppliers pack their own product and a marketing coordinator markets the product. Case studies of group marketing are presented for lychee, citrus fruits and mangoes looking in particular at potential areas for improvement. Keys to successful quality management implementation are discussed. A model is developed for marketing group quality management.