บทคัดย่องานวิจัย

Strengthening fruit and vegetables marketing for export with special reference to farmers' participation - country paper.

Bhatia, G. R.

Agricultural Marketing Year: 1994 Vol: 36 Issue: 4 Pages: 11-21

1994

บทคัดย่อ

Strengthening fruit and vegetables marketing for export with special reference to farmers' participation - country paper.

ABSTRACT :

 

India has become the second largest producer of fruit and vegetables in the world. While agricultural commodities compete with one another for land, irrigation facilities and other resources, horticultural crops are labour intensive and offer growth potential in developing countries where labour is cheap. The availability of more land for horticulture is restricted due to limitation of irrigation facilities, rapid urbanization and industrial development. However, productivity of fruit and vegetables is low compared to developed countries. The different types of marketing channels are discussed. Special export enhancement programmes for horticultural produce have been devised, including post-harvest management techniques, export promotion, export oriented production and market development measures. Suggestions for improvement are discussed, including: reduction in postharvest losses; development of physical markets; dissemination of market information; horticultural marketing extension services;

contract farming; growers' cooperatives; reduction in marketing costs; refrigerated transport; and exchange of experience.