Fresh produce marketing during the economic slowdown – constraints and opportunities
W.J. Florkowski
Book of Abstracts, Southeast Asia Symposium Quality and Safety of Fresh and Fresh Cut Produce Greater Mekong Subregion Conference on Postharvest Quality Management in Chains, August 3-5, 2009, Radisson Hotel, Bangkok, Thailand.
2009
บทคัดย่อ
Consumers adapt to economic realities and change their expectations in response to changes in disposable income resulting from a recession or economic slowdown. The expectations adjustment offers opportunities for fresh produce marketing as consumers change their perspective and the perception of relative importance of convenience, quality, price and variety. Quality can become a product differentiation strategy by interpreting it in the broader context of issues valued by consumer.